“The Big Sell”

Create A Movement. Get Customers to Love You. Break Sales Records.

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“To close the deal, you need to sell something bigger than the product. You need to sell a movement.”

To sell big in today’s world, you can’t focus on selling the product. The businesses that are selling big these days are focused on their mission, their big ideas, and what makes them special. If you want your product to sell itself, then it’s not about what you sell–it’s about what you stand for.
When a consumer is bought into the mission, cause, and purpose of an organization they make BIG purchase decisions with their heart. That’s The Big Sale and the ONLY way to get them there is to inspire them to be part of the movement and be part of your organization’s mission.

How do you do that? By becoming FIERCE:


I can show you how.


I’m Lisa Copeland and for over 25 years, I’ve been a business leader, breaking down boundaries to become one of the most 100 influential women in the automotive industry. As a pioneer in brand and sales strategy, I broke records in the auto industry by changing the story about how women buy cars to create a movement and used my methods to lead the first FIAT retailer to break the NAFTA sales record by selling more than 100 new FIAT 500’s in one month in 2012.
Now, I travel all over the country speaking and consulting with small businesses and major corporations to teach them my methods that lead them to big sales.

How Can Lisa Help Your Organization?

Lisa developed much of her experience in the automotive industry, but her sales techniques are applicable in a wide range of industries.
She has keynoted at many events including Texas Women’s Conference, Automotive Leadership Round Table, Digital Dealer, NADA, H&R Block, Subaru and Driving Sales Conference. She can offer assistance for any organization in need of sales training and motivation.
Not only is Copeland an experienced presenter, but she also shares her message in written form. Her book, Crushing Mediocrity, was released in 2016 with co-author and her co-founder of the Crushing It Academy, Rene Banglesdorf, the CEO of Charlie Bravo Aviation.
With passion and expertise in sales and marketing, her success story has been featured in prominent publications including the Wall Street Journal, the New York Times, Marie Claire, and Automotive News.


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