About Lisa

With over 25 years of proven success, Copeland is a dedicated pioneer in the field of automotive sales and brand strategy. She has been a trailblazer to revolutionize the automotive industry and has received many awards and recognitions along the way, including:

• Awarded Top 100 Women in Automotive Industry in 2015 by Automotive News

• Named to Board of Directors of Women in Automotive in 2016

• “Women of Distinction” award, named by the Girl Scouts CTX in 2012

•  Served four years on the FCA National Dealer Council

•  Named one of the Five Most Powerful Women in Austin by the Austin Business Journal in 2012

•  Led the first FIAT retailer to break the NAFTA sales record by selling more than 100 new FIAT 500's in one month in 2012


• In 2015, Copeland and FIAT of Austin earned FCA's highest honor "The Walter P. Chrysler" Award for sales and service excellence

• Recognized as #6 Best Workplace in North America by Automotive News in 2013 and 2015

• Named "Outstanding Business Leader 2014" by Northwood University

As you can see, Copeland has received many recognitions over the years. She shares these success by teaching others about the knowledge and expertise that she has gained.

How Can Lisa Help Your Organization?

Lisa developed much of her experience in the automotive industry, but her sales techniques are applicable in a wide range of industries. She has keynoted at many events including Texas Women's Conference, Automotive Leadership Round Table, Digital Dealer, NADA, H&R Block, Subaru and Driving Sales Conference. She can offer assistance for any organization in need of sales training and motivation.

Not only is Copeland an experienced presenter, but she also shares her message in written form. Her book, Crushing Mediocrity, was released in 2016 with co-author and her co-founder of the Crushing It Academy, Rene Banglesdorf, the CEO of Charlie Bravo Aviation.

With passion and expertise in sales and marketing, her success story has been featured in prominent publications including the Wall Street Journal, the New York Times, Marie Claire, and Automotive News.


What Our Clients Are Saying

Tier10 Marketing would like to acknowledge Lisa C. Copeland. She has joined us several times in the past three years. Each time, we have had her here at Tier10 she has shared her extensive automotive wisdom and insights on “How to Build a Business of Great Culture.

The Speaker-Evaluation opinions about her presentations have all been in agreement: Lisa definitely exceeded our expectations! Her presentations gave insights on the timely topic of building a great culture. Her material was useful and relevant to our current business needs.

Her presentation style was interactive, engaging, and thorough. She was friendly, focused, exceptionally knowledgeable, and energetic. Lisa inspired and motivated our team members, many of whom reported they now follow her via the social channels and plan to sign up for more of her on-line material and modules. “
Some comments that our members and guest shared included:

  • Great information delivered in an approachable way for all those in attendance
    The handout allowed the audience to focus on the speaker.
    (Many) liked the size and content of handout.
  • “Great speaker and great topic for today’s changing workforce!”
  • Speaker presented ideas for every level of experience

The most usable ideas gained from here presentation were:

  • Taking small steps towards creating a great culture
  • How to set up your organization to build up better leaders
  • Reserving individual commitments to the values of a great culture
  • Forming accountability groups and suggested action steps
  • We recommend Lisa C. Copeland to any professional group seeking to educate and inspire its members.
Justin S. Byrd - President/Tier10

You were such a big hit. You have so much enthusiasm, energy, vision and passion. That comes through, in spades, during your roust presentation.

You were such a big hit Tim Jackson, President The Colorado Automobile Association

You were a hit – no surprise here – and many people commented on aspects of your speech that gave them pause to reflect and work toward implementing suggestions into their lives. I never mentioned this to you, but we are conducting monthly training on “The ONE Thing” book.

Your presentation assisted in bringing the message of the book together in a concise and powerful summary. I genuinely appreciate your time and willingness to speak to our Team. You are that “sponsor” you mentioned – you are the “Sergio Marchionne” presence in the room. My appreciation and respect for you is immense. Thank you for being a Woman Warrior – Wonder Woman – for paving the way!

You were a hit – no surprise here Mary Morgan- Director of Operations Equitable Commercial Reality

During the Women in Automotive Conference Lisa Copeland was one of the most articulate, talented and passionate speakers on our stage. Her stage presence and the quality of her content literally lifted the audience off their seats! Our audience enjoys her so much, She has keynoted all 3 conferences!

One of the most articulate, talented and passionate speakers Jody Devere – Co-Founder Women in Automotive Conference

Lisa Copeland is a game-changer. ​Her background in leadership rivals any top leaders in the corporate sphere. ​But, the most powerful asset Lisa has is heart. She truly wants for no one to be left behind and does her best to hold to that commitment. ​For Lisa, it’s about being your authentic self, pushing the boundaries of society’s rule, and not settling for less than.

Lisa Copeland is a game-changer Spruce Dickinson- Texas Women In Business, Director of Programs

Thank you so much for being with us today in Tampa. After your visit Mary used your word tracks right after lunch and got three demo appointments set. You made an impact!

Martin Jenns
Group President

We made three appointments after your visit

– You truly set the standard for anyone with a desire to be successful in sales. As always, you made an indelible impression.

Todd Stewart
CMO- Dealer Wizard

Wow – You Crushed IT!!

As a morning keynote speaker for the recent Austin Women’s Conference & Show, Lisa provided a fresh perspective for women navigating today’s business environment. Her years of successful work in the automotive field coupled with her unique viewpoint as an active woman’s advocate, provided our conference attendees a valuable and thought-provoking experience. Lisa’s energy, innovative ideas and captivating communication style make her a stand-out in Austin’s star-studded entrepreneurial community.

As a morning keynote speaker Lisa Beth Thomas/President - Texas Women In Business

Lisa’s energy, innovative ideas and captivating communication style make her a stand-out…

Lisa’s energy Beth/American Statesman

I’ve never seen someone engage an audience like Lisa Copeland. It isn’t easy to get 500+ women to settle down at a luncheon, but Lisa captivated and inspired the crowd from hello. Humor, passion and inspiration are what you can expect from this superb speaker. I would have her keynote all of my events if I could!

I’ve never seen someone engage an audience like Lisa Copeland. Melinda Garvey/Women Magazine

Lisa is also an incredible salesperson herself, an excellent manager and a dynamic leader, and what she and her team have achieved here at the Fiat of Austin store is unprecedented,” Marchionne said. “I know the passion and the personal involvement all of you feel every day in what you do. The team has a passion to succeed, and there’s no question that Lisa helps inspire the enthusiasm they bring to representing Fiat.

Lisa is incredible Justin Byrd/President - Tier10 Marketing

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