To sell big in today’s world, you can’t focus on selling the product. The businesses that are selling big these days are focused on their mission, their big ideas, and what makes them special. If you want your product to sell itself, then it’s not about what you sell--it’s about what you stand for.
When a consumer is bought into the mission, cause, and purpose of an organization they make BIG purchase decisions with their heart. That’s The Big Sale and the ONLY way to get them there is to inspire them to be part of the movement and be part of your organization’s mission.