Built It Twice
Reinvention Lessons From Two Industries
Entrepreneurship summits, franchise and dealer conferences, real estate organizations, business associations
Most organizations treat reinvention as a crisis response. It is a repeatable business discipline — and the people who have done it twice know the sequence.
Lisa built a nationally recognized automotive operation, then started over after 50 in real estate and built an agent organization from nothing. This keynote is the transferable method, not the highlight reel.
- What transfers between industries and what has to be rebuilt
- How to enter a market as an outsider and win on standards
- The cost of waiting for certainty before moving
- Where experience beats speed