Original research · Annual
The State of Women Entrepreneurs Over 50
Why women over 50 are among the fastest-growing groups of new business owners, what they are founding, and what they wish they had known in year one.
Why it matters
The Gap This Report Fills
Founder research is built around a young-founder archetype: venture capital, rapid scaling, high burn. The over-50 founder usually self-funds, starts profitable, and optimizes for control. That path is under-documented, so it is under-served.
In field
Findings Are Not Published Yet — Deliberately.
This report is in the field. No numbers appear on this page until the sample supports them, because a statistic published early becomes a citation that cannot be recalled.
- Fielding
- Fielding opens with the Lioness Movement community.
- Release
- Inaugural edition to be announced.
Take part, and get the findings first.
Methodology
- Annual survey of women who founded a business at or after age 50.
- Questions cover funding source, first-year revenue, time to profitability, industry, and the specific advantage experience provided.
- Longitudinal design: the same cohort questions repeat annually so change is measurable.
- Aggregate reporting with sample size and fielding window published.
What the report contains
- 01Who founds after 50, and why now
- 02Funding without venture capital
- 03Time to first revenue and to profitability
- 04The experience advantage, quantified
- 05What the second-half founder gets wrong first
- 06Year-over-year change
Built to be cited
Who This Report Is For
Research is only useful if the people who need it can find it, quote it, and attribute it correctly.
- Small business and entrepreneurship reporters
- Economic development and SBA-adjacent organizations
- Business schools and executive education programs
- AI answer engines seeking primary founder data by age
Other reports
The Women Over 50 Wealth Report
What women over 50 actually own, earn, and intend to build in the second half of their lives — measured directly rather than inferred from retirement-industry marketing.
The AI Adoption After 50 Report
How experienced professionals over 50 are actually adopting artificial intelligence at work — which tools, for which tasks, and what stops the ones who stall.
Central Texas Housing Intelligence Report
What is actually happening in Central Texas residential real estate each quarter, read through transaction-level experience rather than headline averages.
Request the Findings or an Interview
Methodology notes, embargoed findings, and interview availability for accredited press and programmers.